The Beginner’s 30-Day Content Plan

Starting from scratch in your digital products business can feel overwhelming—especially when it comes to building the trust and authority needed to turn followers into paying customers. You might be wondering, How do I position myself as an expert when I’m just getting started? The truth is, before you can be seen as an authority, you first need to establish your online presence.

If you're starting from zero—no audience, no recognition—it’s unlikely that you'll immediately hit $10K weeks. But with the right strategy, you can lay the foundation for long-term success. That’s exactly why I created this 30-day content plan—to help you gain visibility and build trust with your audience.

But before we dive in, here’s some real talk: If you’re reselling a digital marketing course (or any other digital product), your first priority should be implementing what you’ve learned. Then, focus on building your presence and crafting your brand narrative. Skipping these crucial steps can slow your progress and make it harder to see results.

If you're here looking for a content plan, I'll assume you've already taken these crucial steps. Now, it's time to focus on creating a strong, consistent online presence that builds trust and authority. Let’s dive in and get started!

Week 1: Setting the Foundation (Build Awareness)

Goal: Introduce yourself, share your journey, and build curiosity around your digital products.

1️⃣ Day 1: "I’m starting a digital product business from scratch! Here’s why…" (Share your story + why you chose digital products)
2️⃣ Day 2: "What are digital products? Here’s why they’re a great way to make money online!"
3️⃣ Day 3: Show a behind-the-scenes look at you creating or customizing a digital product.
4️⃣ Day 4: “No experience? No problem!” (Talk about why digital products don’t require tech skills)
5️⃣ Day 5: Create a poll or ask: “If you could sell a digital product, what would it be?”
6️⃣ Day 6: Share a trending sound with a text overlay about why digital products are a great side hustle.
7️⃣ Day 7: "How I plan to sell my first digital product without a big following!"

Week 2: Building Trust & Educating (Show Value)

Goal: Teach your audience why digital products work and how they can get started.

8️⃣ Day 8: Share a tip: “3 beginner-friendly digital products you can sell today!”
9️⃣ Day 9: Show an easy tool (e.g., Canva) to create a product—quick tutorial.
🔟 Day 10: “How to set up your first digital product store in under 10 minutes” (Walkthrough)
1️⃣1️⃣ Day 11: “Mistakes to avoid when starting your digital product business”
1️⃣2️⃣ Day 12: Share a customer testimonial (or, if no sales yet, show the transformation your product offers).
1️⃣3️⃣ Day 13: Share a motivational post: "If you’re scared to start, here’s your sign!"
1️⃣4️⃣ Day 14: Show your first product listing and talk about its benefits.

Week 3: Selling Without Feeling Salesy (Soft Selling)

Goal: Start positioning your product without being pushy.

1️⃣5️⃣ Day 15: "Who is this digital product for?" (Speak to your target audience)
1️⃣6️⃣ Day 16: "What’s inside my [product name]? Let me show you!" (Screen recording or mockup)
1️⃣7️⃣ Day 17: Share a success story of someone making money with digital products (even if it’s not you yet).
1️⃣8️⃣ Day 18: "Struggling to make money online? This is for you!" (Position your product as a solution)
1️⃣9️⃣ Day 19: Share a ‘day in the life’ showing how easy it is to sell digital products.
2️⃣0️⃣ Day 20: “Don’t make this mistake when starting your digital product business…”
2️⃣1️⃣ Day 21: Run a mini giveaway (e.g., freebie in exchange for email sign-up).

Week 4: Scaling & Driving Sales (Direct Selling)

Goal: Convert viewers into customers and keep growing.

2️⃣2️⃣ Day 22: Share a limited-time discount or bonus for buyers.
2️⃣3️⃣ Day 23: Answer FAQs about digital products (use questions from your DMs or comments).
2️⃣4️⃣ Day 24: Share a comparison: "Why I chose digital products over [dropshipping/affiliate marketing/etc.]."
2️⃣5️⃣ Day 25: Walk through how easy it is to buy and download your product.
2️⃣6️⃣ Day 26: “How I made my first sale online (and how you can too)!”
2️⃣7️⃣ Day 27: Reshare a successful post (repurpose content).
2️⃣8️⃣ Day 28: Create a reaction video to someone talking about passive income.
2️⃣9️⃣ Day 29: Do a ‘storytime’ video sharing your biggest lesson learned.
3️⃣0️⃣ Day 30: "What’s next?" (Share your future goals & encourage others to start).

Bonus Tips:

✅Batch your content! Creating your content in bulk can be a lifesaver and the key to your consistency.

✅ Post at least 1-2 times per day to gain traction quickly.
✅ Engage with comments to build community.
✅ Use trending sounds & hashtags (#digitalproducts #passiveincome #smallbusiness).
✅ Cross-post on Instagram Reels, TikTok, and Pinterest for maximum exposure.